Brand & Marketing Strategy
A boutique consultancy focused on working with B2B technology companies to accelerate revenue growth by architecting aligned brands and positioning companies to scale.
Architect Aligned Brands
We build impactful, focused, and cohesive business strategies by engineering clear brand roadmaps that unify management teams with customer voice and market trajectory.
Position Businesses to Scale
We guide companies through digital business transformations to achieve growth by accelerating the buyer’s journey and layering in new routes to revenue.
Accelerate Revenue Growth
We drive top line financial performance through tightly aligning marketing and sales and amplifying Go-To-Market business strategies.
"Sandra is a key advisor to Motiva AI in helping us define our strategy and accelerate our growth. She brings an incredible depth of marketing expertise, GTM business strategy, and operational experience. I've valued the conversations we’ve had together as we consider industries and use cases where Motiva AI can make a real difference. She’s been great at connecting us with relevant partners and customers. A super person, all around."
David Gutelius, CEO, Motiva AI
"As Interim CEO at the United Way of Silicon Valley, Sandra guided the board and staff through an evaluation of organizational options that would maximize community impact. This ultimately led to the merger with United Way Bay Area for a regional approach to philanthropy while preserving local services. Sandra is an excellent communicator with a great sense of humor. Through difficult decisions, she was compassionate and thoughtful. I appreciate Sandra's dedication to the community and attentive leadership.”
Anne Ehresman, Executive Director at YMCA/Project Cornerstone
“Sandra was able to partner with internal resources and rapidly develop an overarching brand strategy for how we integrate the full spectrum of deals Cisco is closing today. In addition to being a strong strategist, she oversaw the successful integration of IronPort within Cisco's security business. Sandra was able to bring business structure and operationalize integrations into a comprehensive playbook, and collaborate across the organization to build a holistic research program to assess integration readiness.”