AI-Powered Growth Strategy
A boutique consultancy helping enterprise organizations accelerate growth through AI adoption, fractional CMO leadership, and brand strategy.
Drive AI Adoption That Delivers Results
Move beyond "dabbling" with AI to systematic adoption that transforms productivity. We help leadership teams develop AI fluency, implement the right tools, and create sustainable frameworks for continuous improvement. From prompt engineering to building internal AI champions, we turn AI potential into measurable business impact.​
What This Means:
-
Strategic AI tool evaluation and selection
-
Team training on practical AI applications
-
Development of AI adoption roadmaps and use cases
-
Building internal champion networks
-
Governance frameworks that enable innovation
Fractional CMO to Fuel Growth
Get C-level marketing expertise without the full-time commitment. As your fractional CMO, I bring 20+ years of experience transforming marketing operations, building high-performance teams, and driving revenue growth. Perfect for companies ready to scale but not ready for a permanent CMO.​
What This Means:
-
Strategic marketing leadership on demand
-
Team rebuilding and optimization
-
Data-driven decision frameworks
-
Cross-functional alignment with sales and product
Architect Aligned Brands for Scale
Build impactful brand strategies that unify leadership teams around a shared vision and position companies for their next growth phase. We engineer clear brand roadmaps that connect customer voice, market trajectory, and business objectives into cohesive growth strategies.​
What This Means:
-
Strategic positioning and messaging
-
Brand narrative development
-
Go-to-market strategy
-
Digital business transformation
-
Corporate rebranding and integration
KEY ACCOMPLISHMENTS
"Sandra brought a pragmatic, business-first approach to AI deployment, focusing not on experimentation for its own sake, but on adoption, execution, and measurable return on investment. Under her leadership, we achieved approximately 90% employee adoption, with the majority of staff using AI tools frequently in their day-to-day work. From a financial perspective, the impact has been clear. Our analysis shows a first-year return on investment of approximately 12:1, driven by meaningful productivity gains across the organization—equivalent to a 2% to 12% increase in effective capacity without adding headcount. In an environment where fiscal discipline and doing more with less are essential, this kind of outcome matters. What stood out most was Sandra’s ability to translate executive intent into practical workflows that teams actually adopted, while also establishing credible metrics that leadership could trust. She consistently bridged strategy and execution in a way that delivered real business value, not just promising narratives. I would strongly recommend Sandra to any organization looking to operationalize AI in a disciplined, outcome-driven way and realize tangible ROI from their investment."
Bart Snell, CFO, Points of Light
"Sandra is a key advisor to Motiva AI in helping us define our strategy and accelerate our growth. She brings an incredible depth of marketing expertise, GTM business strategy, and operational experience. I've valued the conversations we’ve had together as we consider industries and use cases where Motiva AI can make a real difference. She’s been great at connecting us with relevant partners and customers. A super person, all around."
David Gutelius, CEO, Motiva AI
"Sandra is a leader who can bring together a long-term strategic vision with a milestone-driven roadmap to achieve aggressive growth goals. At Vocera, she developed a brand strategy and identity that boosted awareness, reputation, and recognition. She didn't stop there. Sandra also brought a vision to create a brand-to-demand KPI-driven revenue marketing engine that could source pipeline and influence bookings beyond industry benchmarks. As a team leader, she inspired all of us to deliver our best efforts to make a significant impact while navigating tight resource constraints. Her brand and growth strategies set a trajectory for marketing to deliver benchmark-beating pipeline growth for a publicly traded B2B tech company that was eventually acquired for a significant premium."
Mark Blakeney, GTM Marketing Executive, ServiceNow
“Sandra was able to partner with internal resources and rapidly develop an overarching brand strategy for how we integrate the full spectrum of deals Cisco is closing today. In addition to being a strong strategist, she oversaw the successful integration of IronPort within Cisco's security business. Sandra was able to bring business structure and operationalize integrations into a comprehensive playbook, and collaborate across the organization to build a holistic research program to assess integration readiness.”
Monique Mulbry, Brand Expert, former Sr. Director, Brand Strategy at Cisco
About Sandra
I'm a Growth Consultant and Fractional CMO with 20+ years transforming how B2B technology companies and enterprise organizations approach marketing, operations, and now, AI adoption.
What sets me apart is my combination of strategic vision and operational execution. I develop business strategy and build high-performance teams, but I also roll up my sleeves to do the work and analyze results to improve outcomes.
I'm a tech-forward leader who uses AI pervasively to increase quality, performance, and efficiency. Whether helping organizations accelerate their AI transformation or serving as Fractional CMO driving measurable growth, I bring disciplined strategy with no-excuses delivery of results.
Core Expertise:
-
AI Transformation Strategy & Implementation
-
Fractional CMO Leadership
-
Growth Strategy, Operations & Activation
-
Positioning & Messaging
-
Brand Architecture & Naming
-
Marketing/Sales Alignment
